What We Did not Anticipate from Our 2022 Content material Efficiency Report

Throughout 2022, DigitalMarketer generated 181 articles, 101 podcasts, and 141 youtube movies for public consumption (we additionally generated over 1,000 gated movies however we can’t embrace that information right here).

In our Content material Advertising Certification we educate you how one can construct the Content material Efficiency Report. The purpose is to help you assess the efficiency of your entire content material utilizing easy metrics, then use these metrics to establish potential alternatives for brand spanking new content material.

Surprisingly, probably the most consumed content material was PODCASTS. Despite the fact that we produced much less podcasts (101) than each articles (181) and movies (178), podcasts nonetheless accounted for 53% of complete consumption.

Fast be aware that “consumption” for our content material technique is “views” for video, “distinctive pageviews” for articles, and “downloads” for podcasts.

On common, every podcast was downloaded 2,491 instances versus movies at 432 views, and articles at 781 web page views.

The next is a breakdown of the highest performing content material DigitalMarketer produced in 2022.

The Greatest Performing Content material

Listed below are the highest performing items of content material from every content material sort.

TOP ARTICLES: How Fb Adverts Are Altering In 2022
TOP PODCAST: Episode 231: Change into A Licensed E-mail Advertising Grasp
TOP VIDEOS: Paid Visitors Mastery Certification w/Kasim Aslam

High Performing Articles

The article titles cowl quite a lot of subjects associated to digital advertising and marketing, promoting, and associated fields. Some articles give attention to particular ways or methods, similar to Fb Adverts, e-mail advertising and marketing, or content material advertising and marketing.

Others cowl broader subjects like the abilities entrepreneurs have to succeed or rising traits like Net 3.0. Some articles additionally supply recommendations on constructing efficient campaigns or optimizing gross sales funnels.

General, the articles present a spread of insights and recommendation for entrepreneurs seeking to enhance their abilities and keep updated with the newest developments within the subject. Listed below are some potential patterns that may very well be discovered with these outcomes:

Rising development articles

A number of article titles point out new or rising traits within the subject of selling, similar to Net 3.0, post-digital advertising and marketing, and 2023 digital advertising and marketing traits.

Particular Techniques & Technique Articles:

Most of the article titles give attention to particular advertising and marketing ways and techniques, similar to Fb Adverts, e-mail advertising and marketing, content material advertising and marketing, and video advertising and marketing.

Talent Improvement Articles:

A number of article titles supply recommendation and recommendations on growing advertising and marketing abilities or constructing a advertising and marketing profession path.

Optimization & Conversion Articles:

Some article titles give attention to optimizing advertising and marketing campaigns and bettering conversion charges, such because the Advert Grid and copywriting ideas for gross sales funnels.

Widespread Errors Articles:

Two article titles spotlight frequent errors that entrepreneurs make, such because the #1 mistake when working paid advertisements and the 5 errors that restrict YouTube subscription numbers.

Social Media Articles:

A number of article titles give attention to social media advertising and marketing, similar to ideas for successful large on social media.

Time Effectivity Articles:

Some article titles supply time-efficient options for advertising and marketing, such because the 2-hour-per-month content material advertising and marketing framework.

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High Performing Movies

The content material focuses on digital advertising and marketing, promoting, and enterprise development methods. The titles are aimed toward entrepreneurs, entrepreneurs, and enterprise homeowners seeking to enhance their advertising and marketing abilities and drive income development. The movies cowl a spread of subjects, from social media advertising and marketing and e-mail advertising and marketing to paid site visitors, digital retailing, and content material advertising and marketing.

Among the movies look like centered on offering particular ideas and techniques, similar to “How you can deal with gross sales objections” and “8 Suggestions for Writing Efficient E-mail Advertising Topic Strains.” Others are geared in the direction of providing extra complete programs or certifications, similar to “Paid Visitors Mastery Certification” and “Change into a Licensed E-mail Advertising Grasp.”

The movies function numerous consultants within the advertising and marketing trade, similar to Kasim Aslam, Ryan Deiss, and Jena Apgar.

General, the video titles recommend that the content material is geared in the direction of serving to companies and entrepreneurs enhance their digital advertising and marketing methods and enhance their income via focused and efficient promoting.

Paid Promoting & Visitors Era Movies:

E-mail Advertising Movies:

Social Media Advertising Movies:

Enterprise & Progress Gross sales Movies:

Business Insights & Developments Movies:

Content material Advertising Movies:

High Performing Podcasts

These podcast titles cowl a variety of subjects associated to advertising and marketing, enterprise, and social media. Among the titles give attention to particular ways or methods for advertising and marketing and promoting, whereas others discover broader subjects associated to entrepreneurship and private improvement.

The titles additionally range in tone, with some being extra easy and educational (“A Gross sales System for All Personalities”), whereas others are extra attention-grabbing and use humor or shock worth to pique curiosity (“Utilizing Poop to Create a Viral Advertising Marketing campaign?”).

General, these titles recommend that the podcasts are aimed toward entrepreneurs, entrepreneurs, and enterprise homeowners who’re fascinated by studying extra about how one can develop and scale their companies, enhance their advertising and marketing abilities, and keep up-to-date on the newest traits in social media and e-commerce.

Promoting Techniques & Advertising Methods Podcasts:

Private Improvement & Entrepreneurship Podcasts:

Interviews with Profitable Enterprise House owners & Entrepreneurs Podcasts:

Social Media & E-Commerce Developments & Insights:

Inventive & Uncommon Advertising Techniques:

Podcasting ideas and methods: